Head of UX · Trading platform case studies

The UX of Wall Street.

Design cultures rebuilt, teams grown and trading platforms shipped. Six stories of leading design across digital assets, algo execution, FX, commodities and crypto futures.

Head of UX and Agentic Product Design Lead · London

About

Twenty years designing trading platforms, from the trading floor to the phone.

I'm a hands-on creative technology leader, fortunate enough to have worked with the full spectrum of personas in both TradFi capital markets and digital assets/crypto. From being on the trading floor of an investment bank with an institutional sales trader rocking six screens, deciding between a TWAP or a VWAP while simultaneously completing a post-trade workflow, or in a trendy Mayfair office with a hedge fund manager rebalancing a portfolio, to the degen day trader of the crypto and tokenised assets world scalping on a mobile device.

I've delivered for investment banks, hedge funds, boutique fintechs, design studios, software houses and crypto firms, from retail to institutional. From rolling up my sleeves, burning the midnight oil and breaking out Figma, to building talented, scalable design teams and design systems, leading incubator labs and optimising company UX strategy with agentic AI.

  • Crypto and digital asset exchanges
  • Options, futures and perpetuals
  • Algo execution and order management
  • eFX, fixed income and commodities
  • Order tickets, blotters and order books
  • Agentic AI and conversational trading
  • Design systems and design tokens
  • WCAG accessibility
  • Design team leadership